What Makes a Great Website

A great website isn’t just about aesthetics; it’s about creating a seamless, enjoyable, and productive experience for the user.

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Truly excellent websites allow users to accomplish what they came for efficiently and pleasantly. If your site is a blog, making exciting content that keeps readers returning is the goal. 

If you have an e-commerce site, all the features that keep people buying are the way to go. But some features make every website great. Let’s explore them.

User-Friendly Design

User experience design can make or break a website. Your website should feature an intuitive and well-organized navigation structure. This includes straightforward, logical paths.

Forms should be easy to complete. You’ll encourage user engagement and interaction​​ if you make the layout and navigation instinctively understandable.

Create a visual environment that is engaging and easy on the eyes. Provide clear and comprehensive contact information to build trust and encourage visitors to engage. 

In this way, you’ll make the site aesthetically pleasing and efficient. A user-friendly environment will encourage visitors to stay longer and interact more.

Responsive Design

When you apply responsive web design your site can conform to different devices. This could be a large desktop screen or a small mobile phone. You’ll provide a seamless user experience regardless of the screen size or orientation.

The core of responsive design is fluid grids. These grids adapt the layout of a website to the viewer’s screen, so elements resize in relation to one another. 

Flexible images are another element of responsive design. It allows visuals to expand or contract to fit the screen. They maintain clarity without distorting the overall layout.

Media queries act as the website’s sensory organs. They detect the type of device and its screen size, allowing the site to adapt. 

Web builders like Divhunt employ this method in an automated way. You just need to select the screen size to which the design changes will apply. And all smaller sizes will be automatically affected.

Performance optimization is another part of responsive design. It’s useful for mobile devices with potentially slower internet connections. 

Google prefers mobile-friendly websites so that responsive design can boost a search engine ranking.

Fast Loading 

Fast load times are not just a technical goal but a fundamental aspect of a quality online experience. A website that loads quickly is more user-friendly, ranks better in search engines, and is more likely to keep visitors engaged and satisfied.

High-Quality Content

High-quality content is what draws visitors in and keeps them engaged. Your content needs to provide value. This means creating material that is not only interesting but also useful. 

Whether you provide solutions, share insights, or tell stories, content should resonate with your visitors’ interests and needs. A good practice is consistently asking yourself, “Does this add value to my audience?”

Accurate, well-researched content will make you a trusted source in your field. Back up any claims or data with reputable sources.

Break text into digestible sections, use subheadings, and include images or videos to make the content more engaging. The goal is to make content inviting and easy to navigate.

High-quality content is about what you say and how you say it. Whether your tone is professional, conversational, or playful, it should resonate with your target audience.

Search Engine Optimization

Get to know your keywords. These are the terms your target audience uses in search engines when looking for your content or services. Google Keyword Planner is a great tool to start with. 

Once you have your keywords, use them naturally in your content, titles, and meta descriptions.

Use backlinking. When reputable websites link back to your site, it boosts your search engine rankings. More detailed instructions can be found in our ultimate SEO checklist.

Your content should be clear and straightforward. Avoid using jargon or complex language. Think of how you’d explain your topic to a beginner and aim for that level of writing. This approach makes your site welcoming and easier to understand for everyone.

Make a good contrast between the text and the background. Consider the size of your text and the spacing between lines and paragraphs. Make your content comfortable to read for as many people as possible.

Images should include alternative text. Alt text should accurately describe what’s shown in the image. Think of it as a descriptive narration for someone who can’t see the picture.

Your website should be navigated using a keyboard alone. This feature is vital for users who can’t use a mouse. 

For multimedia content like videos and audio, provide captions or transcripts. This not only helps users with hearing impairments but is also helpful in situations where you can’t play audio.

Have a Clear Call to Action

The CTA points your visitors toward what you want them to do next. The key to a successful CTA is visibility. You can use contrasting colors and visually make the CTA button or link pop out from the rest of the page.

The language should be action-oriented and direct. Phrases like “Sign Up Now” or “Join Free for a Month” can create a sense of urgency. 

Overwhelming your visitors with too many options can be counterproductive. A single, strong CTA is often more effective than multiple competing ones.

It should be positioned where it’s most likely to catch the user’s attention. This could be at the end of a blog post or your homepage. 

Crafting a great website goes far beyond mere aesthetics. It involves creating an intuitive, responsive, and engaging user experience, from ensuring fast loading speeds to accessibility. Your website is your audience’s first point of contact, so make it count.

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