Managing a multilingual website requires ongoing effort. Keep all language versions updated, and be aware of legal and cultural compliance in each region. Consistent branding across languages reinforces your identity, and be sensitive to cultural differences in design.
Creating a multilingual website is an intelligent decision, considering the diversity of internet speakers. Many users prefer content in their native tongue, and not everyone speaks English.
You’ll establish a deeper connection by creating a website that customers understand. This shows cultural sensitivity and can enhance your business’s appeal.
Here’s a step-by-step guide on how to create a multilingual site in Divhunt. You can also check the video.
Step 1: Access Project Settings
- Start by logging into your Divhunt account.
- Navigate to the project where you want to add multiple languages.
- In your project dashboard, locate and click the ‘Settings’ option.
Step 2: Adding Languages
Within settings, look for a section or tab labeled ‘Languages.’
- Click on the option “New Language” to add.
- Choose the language you want to add (e.g., Spanish).
- Assign a ‘slug’ for the language, such as ‘ES’ for Spanish.
Save or update the settings to add the new language to your project.
Step 3: Managing Content
After updating, close the settings window. Navigate to your website’s homepage. Switch Languages:
- Initially, you will see the content in the default language (e.g., English).
- Switch to the newly added language (e.g., Spanish) using a language switcher or dropdown menu.
Step 4: Editing Content
With the site now in the new language:
- You can see where the content needs to be translated.
- Click on text sections to edit and enter the translation (e.g., replace “Hello” with “Hola”).
- After editing, save the changes to update the site in the new language.
Step 5: Adjusting Layout and Design
- If needed, change the layout or design elements. For example, increase margins or alter the positioning of elements. Changes are reflected in all language versions.
Step 7: Publish
- Once satisfied, publish the updated multilingual site.
Building a multilingual website with Divhunt involves more than just translating content. It starts with knowing your audience.
Use tools like Google Analytics to identify visitor locations and language preferences. Language selection should be strategic.
Focus on languages that are relevant to your audience, and consider economic potential and online engagement. Adding too many languages can be overwhelming; focus on the most important to your visitors.
Localization means adapting your content to resonate with the cultural context of your audience. This includes being mindful of local holidays and societal norms.
Each culture has unique nuances and idioms; not fitting these can lead to misunderstandings or even offense.
Machine translations often fall short of capturing the essence of a language and can lead to inaccuracies or cultural misunderstandings. If you’re not native, hiring professional translators is best.
Each language version of your site should have its SEO strategy. Keyword popularity can vary by region, and direct translations often don’t work.
Local SEO practices and hreflang tags will provide better reach and help avoid duplicate content issues.
The website’s URL structure should be organized and consistent for all versions. You can use subdomains or subdirectories with language codes.
Engaging with local audiences on relevant social media will boost your rankings. It drives traffic and improves your site’s relevance. To learn more check 20 Dos and 5 Don’ts for Multilingual Websites in 2024.