How to Make A Website for Business

Discover how to quickly build a business website. From choosing a web builder to the final touches, we'll show you how to create an effective online presence for your brand.

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You will benefit from a website whether you have an online or physical business. More and more people turn to the web for products and services. 

Gen Z represents 40% of global consumers. They’re even buying online for their less tech-savvy parents.

In 2019, millennials became the largest living adult generation. Both generations are internet natives.

Being searchable in Google results and visible on social media has never been more critical. 

Building a site may seem like a complicated and expensive process. But web builders made it possible even without any technical knowledge.

1. Choose a Web Builder

Consider the nature of your business. An E-commerce site needs shopping cart functionality, while a portfolio site prioritizes visual presentation. 

When evaluating web builders, consider design flexibility. Are there enough templates, and how customizable are they? Investigate the user interface; it should be intuitive and straightforward.

Analyze the features the builder offers. Some might have better blogging tools, while others excel in e-commerce functionalities. Performance and loading times are crucial for SEO and user experience.

As a single-page application software, Divhunt has one of the fastest loading times of any web builder. Its interface is intuitive and similar to Figma. This web builder is a good option as it offers a lot of flexibility. Almost anything that can be coded can be created in Divhunt.

Pricing and Scalability

Some web builders might have hidden costs or limitations. Scalability is another important aspect. As your business grows, your website will need to adapt. Divhunt pricing plans are based on usage. All features are unlocked for all users.

Integrations and Add-Ons

Integrating with other tools can enhance your website’s functionality. With Divhunt, you can integrate anything that can be integrated with a site coded from zero.

2. Customize Your Website

Start customization by integrating your brand’s identity into the website. This includes your logo, brand color scheme, and fonts. 

Use these elements consistently across the website for a cohesive look and feel. Make your website an extension of your other branding materials.

Layout and Structure

Adjust the layout and structure to suit your content and user experience goals. The design should naturally guide visitors through your website, highlighting important information and making it easy to find what they want.

3. Add Content

Add information about your business, product, or services, and contact information. Content is the primary way you communicate with the audience.

Create Valuable and Informative Posts

Post articles that provide value to readers. These include industry insights, how-to guides, company news, and thought leadership pieces. Blogs are an excellent way to keep your website fresh and establish authority in your field.

Use high-quality, relevant images that complement your text and brand. If you’re using stock photos, choose ones that don’t look generic. Custom graphics and videos are powerful tools for engaging visitors.

Include social sharing buttons, especially for blog posts. This will encourage visitors to share your content. You’ll have a wider reach and engagement.

4. Optimize for SEO

Use keywords relevant to your industry to optimize for search engines. This will rank you higher and make it easier for potential customers to find you.

Conduct Keyword Research

Use Google Keyword Planner to find keywords with good search volume. Focus on long-tail keywords as they are less competitive and more targeted.

Optimize Meta Tags

Ensure each page has a unique title tag and meta description with keywords. These tags are displayed in search results, so they influence click-through rates.

Use Header Tags

Organize your content using header tags. The H1 is for the main page title and should include the primary keyword. Subsequent headers (H2, H3) help structure your content and make it more readable for users and search engines.

Optimize Images

Use descriptive, keyword-rich names for images. Always include alt text, which improves accessibility and helps search engines understand the image’s content.

Utilize Internal Linking

Internal linking helps search engines understand the structure of your site and the relevance of pages. Link to other relevant pages within your site. This not only helps SEO but also keeps visitors longer.

Use Header Tags

Organize your content using header tags. The H1 is for the main page title and should include the primary keyword. Subsequent headers (H2, H3) help structure your content and make it more readable for users and search engines.

Optimize Images

Use descriptive, keyword-rich names for images. Always include alt text, which improves accessibility and helps search engines understand the image’s content.

Utilize Internal Linking

Internal linking helps search engines understand the structure of your site and the relevance of pages. Link to other relevant pages within your site. This not only helps SEO but also keeps visitors longer.

5. Integrate Additional Features

You can integrate additional features such as social media feeds, contact forms, or e-commerce functionality, depending on your business needs.

E-Commerce Functionality

If you’re selling products or services, integrate e-commerce functionality. This includes shopping carts, product catalogs, and secure payment gateways. 

Booking and Reservation Systems

Adding a booking or reservation system will streamline the appointment process for service-based businesses like restaurants, salons, or consulting firms. 

Social Media Integration

Integrating your social media helps increase your online presence. It can be as simple as adding social media icons to your profiles.

Contact Forms and Newsletters

Integrate a newsletter sign-up for email marketing. Tools like Mailchimp offer forms that can be easily embedded into your website.

6. Preview and Test Your Website

Before going live, preview your website to see how it looks on different devices. Test all the features to see if everything works.

Link and Functionality Checks

Carefully check all links (internal and external) to ensure they’re not broken and lead to the correct pages. Test all buttons, forms, and interactive elements to ensure they work as intended.

User Experience Testing

Evaluate the overall user experience. Is the navigation intuitive? Can users find information quickly? Is the content organized logically? Ask friends or colleagues to try your site. Listen to feedback and impressions.

Accessibility Testing

Ensure your website is accessible to users with disabilities. Check color contrasts, write alt text for all images, and confirm the site can be navigated with a keyboard alone. 

Forms and Data Entry

Test all forms, such as contact forms, sign-up forms, or search fields. Ensure that they capture data correctly and that any auto-response systems work.

Content and Spelling Check

Review all written content for spelling, grammar, and punctuation errors. Also, ensure that all the content aligns with your brand voice and messaging.

7. Publish Your Website

Once you’re satisfied with your website, publish it. Most web builders make this process as simple as clicking a button.

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Divhunt is built by the community, for the community, and with the community.

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